Precision takes many forms. Branded content to celebrate BMW's sponsorship of the PGA Championship at Wentworth with course designer Paul McGinley.
Using iron fillings as a simple metaphor to demonstrate a ‘lesson in road holding’, our film beautifully highlights the road holding power of xDrive.
The work had 100,000 Views in the first three days and saw a 40% improvement in awareness and positive impact on sales.
Precision takes many forms. Branded content to celebrate BMW's sponsorship of the PGA Championship at Wentworth with course designer Paul McGinley.