A product demonstration about the advantages of aluminium in car design became an ‘experiential’ in its own right, as the sight of the Audi in the London Eye became a week-long visitor attraction and made the front page of the Evening Standard.
A product demonstration about the advantages of aluminium in car design became an ‘experiential’ in its own right, as the sight of the Audi in the London Eye became a week-long visitor attraction and made the front page of the Evening Standard.